Apple TV+ price increases
Latest change: Apple TV monthly went from $12.99 to $14.99 on Aug 28, 2026 (+15%).
All plans
- +15%Apple TV monthly$12.99 → $14.99 · Aug 28, 2026 · source
- +30%Apple TV monthly$9.99 → $12.99 · Aug 21, 2025 · source
- +43%Apple TV monthly$6.99 → $9.99 · Oct 25, 2023 · source
Apple TV monthly: $6.99 → $9.99 → $12.99 → $14.99
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Start freeFrequently asked questions
When did Apple TV+ raise its prices?
Latest change: Apple TV monthly went from $12.99 to $14.99 on Aug 28, 2026 (+15%).
How much is Apple TV+ now?
Apple TV+ Apple TV monthly costs $14.99/mo for new subscribers.
Do existing Apple TV+ subscribers pay the new price right away?
Usually not. A new price applies to new subscribers first; existing ones get a notice from the service and the new amount starts on a later bill. Subfaro tells you when your plan's price changes.
Prices are for new subscribers, on each service's website. Dates before October 2026 come from official pages, archived pages and the press, with a link on each line. Since then, Subfaro's robot checks prices every week. Existing subscribers usually get the new price later, with a notice from the service.