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Hulu price increases

Latest change: With ads went from $11.99 to $12.49 on Sep 23, 2026 (+4.2%).

$12.49
With ads · today
+4.2%
in 12 months
+56%
since Jan 2023
With ads plan price over time
202420252026$7.99$9.99$11.99$12.49

All plans

  • With ads
    $11.99 → $12.49 · Sep 23, 2026 · source
    +4.2%
  • No ads
    $18.99 → $21.49 · Sep 23, 2026 · source
    +13%
  • With ads
    $9.99 → $11.99 · Oct 21, 2025 · source
    +20%
  • With ads
    $7.99 → $9.99 · Oct 17, 2024 · source
    +25%
  • No ads
    $17.99 → $18.99 · Oct 17, 2024 · source
    +5.6%
  • No ads
    $14.99 → $17.99 · Oct 12, 2023 · source
    +20%

With ads: $7.99 → $9.99 → $11.99 → $12.49 · No ads: $14.99 → $17.99 → $18.99 → $21.49

Hulu plans and prices today →All price increases →

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Frequently asked questions

When did Hulu raise its prices?

Latest change: With ads went from $11.99 to $12.49 on Sep 23, 2026 (+4.2%).

How much is Hulu now?

Hulu With ads costs $12.49/mo for new subscribers.

Do existing Hulu subscribers pay the new price right away?

Usually not. A new price applies to new subscribers first; existing ones get a notice from the service and the new amount starts on a later bill. Subfaro tells you when your plan's price changes.

Prices are for new subscribers, on each service's website. Dates before October 2026 come from official pages, archived pages and the press, with a link on each line. Since then, Subfaro's robot checks prices every week. Existing subscribers usually get the new price later, with a notice from the service.