HBO Max price increases

Latest change: Standard went from $16.99 to $18.49 on Oct 21, 2025 (+8.8%).

$18.49

Standard · today

0.0%

in 12 months

+23%

since Jan 2023

Standard plan price over time

All plans

Basic with Ads
$9.99 → $10.99 · Oct 21, 2025 · source
+10%
Standard
$16.99 → $18.49 · Oct 21, 2025 · source
+8.8%
Premium
$20.99 → $22.99 · Oct 21, 2025 · source
+9.5%
Standard
$15.99 → $16.99 · Jun 4, 2024 · source
+6.3%
Premium
$19.99 → $20.99 · Jun 4, 2024 · source
+5.0%
Standard
$14.99 → $15.99 · Jan 12, 2023 · source
+6.7%

Date	Plan	Before	After	Change
Oct 21, 2025source	Basic with Ads	$9.99	$10.99	+10%
Oct 21, 2025source	Standard	$16.99	$18.49	+8.8%
Oct 21, 2025source	Premium	$20.99	$22.99	+9.5%
Jun 4, 2024source	Standard	$15.99	$16.99	+6.3%
Jun 4, 2024source	Premium	$19.99	$20.99	+5.0%
Jan 12, 2023source	Standard	$14.99	$15.99	+6.7%

Standard: $14.99 → $15.99 → $16.99 → $18.49 · Basic with Ads: $9.99 → $10.99 · Premium: $19.99 → $20.99 → $22.99

HBO Max plans and prices today →All price increases →

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Frequently asked questions

When did HBO Max raise its prices?

Latest change: Standard went from $16.99 to $18.49 on Oct 21, 2025 (+8.8%).

How much is HBO Max now?

HBO Max Standard costs $18.49/mo for new subscribers.

Do existing HBO Max subscribers pay the new price right away?

Usually not. A new price applies to new subscribers first; existing ones get a notice from the service and the new amount starts on a later bill. Subfaro tells you when your plan's price changes.

Prices are for new subscribers, on each service's website. Dates before October 2026 come from official pages, archived pages and the press, with a link on each line. Since then, Subfaro's robot checks prices every week. Existing subscribers usually get the new price later, with a notice from the service.